The Master's degree is accredited by TQUK (a well-established and highly regarded Ofqual registered Awarding Organisation).
Course Overview
The Master of Arts in Marketing is a 90 ECTS credits programme. It is a dual award Master programme where graduates will receive a Master of Arts in Marketing from (i) Brittany Université, France and (ii)UCAM- Universidad Católica San Antonio de Murcia, Spain.
This programme is designed to provide an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.
Assessments
Selected modules will contain one work-based management report with word limitations of usually between 4,000 – 4,500 words. Each module document will outline the specific word limit. Normally the expected presentation of reports should be structured as outlined below.
- Sections and page numbers
- Title page (including module title, assignment title, name, word count and date)
- Executive summary (one page)
- Contents (page numbers)
- Introduction
- Analysis subsections
- Statement or evaluation of alternatives conclusions
- Recommendations (justifications and implementations)
- References (American Psychological Association or Harvard Referencing Style)
- Appendix A Title
- Appendix B Title
Entry Requirement
- Bachelor’s Degree qualification in any subject or
- A professional qualification equivalent to a degree and a minimum of two years of working experience or
- Mature and high potential candidates without a degree or equivalent qualifications but hold Diplomas or Advanced Diplomas with more than six years of work experience of which at least two years are at supervisory / managerial level or
- Mature and high potential candidates without Diploma qualifications but with more than eight years of work experience, of which at least three years are at supervisory /managerial levels and
- Demonstrate English Language proficiency in order to participate in the programme taught in English.
- Proficiency of English includes either a recognised English proficiency testing score of IELTS overall band of 5.5 or equivalent. Those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency
Overall Programme Outcomes
Learners graduating from the Master’s in Marketing will be able to:
- Critically examine the theories, tools, strategies, and practices of strategic marketing management in an increasingly global and digital environment.
- Demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.
- Analyse changing online and offline consumer and organisational buyer behaviour and its implications for marketing strategy.
- Apply key marketing theories, frameworks, tools and strategies to solve Marketing problems in an increasingly digital and global environment
- Utilise marketing analytics and information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
- Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
- Apply business research knowledge and skills to undertake a Master’s level applied research to resolve marketing challenges and opportunities confronting business organisations
Programme Structure
The Master of Arts in Marketing has a total of 90 ECTS credits.
Each core module accrues 10 ECTS credits, and there is a 30 ECTS credit Research Project.
The five Common Core Modules has 10 ECTS credits each for
Module 1: Strategic Marketing Management
Module 2: Marketing Analytics
Module 3: Social Media Marketing
Module 4: Understanding Consumer Buying Behaviour
Module 5: Business Research Methodology
CORE SPECIALISATION MODULES (10 ECTS credits)
Global Marketing/Digital Marketing
The Research Project has 30 ECTS credits
The Research Project can be started after completing the 6 Common Core Modules
Esteemed Collaborations for Education Excellence
We are proud to partner with renowned educational institutions, including the London Examinations Board, Brittany Université, and NCC Education. These esteemed partners share our commitment to delivering high-quality
education and empowering learners to succeed in today’s competitive world.
